- BRAND
- COMPANY
면날면날
CHALLENGE
- #Creators
- #E-commerce
- #Growth
MAKE THE NEXT
MEAL AN EASY YES
Kong Dambaek Noodles offered a soy-based alternative for familiar noodle dishes. The challenge was to turn product interest into a shopping decision.
The goal: build demand before major Coupang promotions through a coordinated creator campaign.
I led the strategy, campaign timing and execution details, linking creator activity with the online sales plan.
BUILD APPETITE
BEFORE THE SALE
Creators used the same noodle base in their own recipes, from fresh spring rolls to warm noodle soup. Published just ahead of the Coupang promotion, the Reels paired everyday meal ideas with a clear shopping window.
BUILD APPETITE
MAKE IT SHOPPABLE
Coupang was the priority growth channel. I aligned creator publishing with the sales team’s promotion calendar, building interest before the event and giving shoppers a clear next step.
- 01 / CREATE APPETITE
Creator recipes
Make the product easy to imagine in an everyday meal.
- 02 / OPEN THE WINDOW
Coupang promotion
Point that interest towards the major sales event.
- 03 / HELP PEOPLE CHOOSE
Product to purchase
Use clear product visuals and a short digital film to support the shopping decision.
MADE FOR
THE PRODUCT PAGE
Alongside the creator campaign, our team produced a lightweight digital film for online selling. Product choices, preparation and serving scenes helped shoppers understand the offer quickly.
ATTENTION
WITH A DESTINATION
The campaign supported a Coupang-focused growth approach by bringing creator communication and the sales calendar together.
- A joined-up path to purchase
Creator activity built anticipation for the promotion, with Coupang providing the shopping destination.
MEASUREMENT FOCUS / Creator engagement, store traffic and promotional sales- Content that supported selling
The product film added a reusable explanation of the range at the point of consideration.
MEASUREMENT FOCUS / Product-page engagement and purchase conversion
HANDS ON
TOGETHER
- BRAND / COMPANY
- Cheongjeongwon / Daesang
- PERIOD / CHANNEL
- November 2023
Coupang - MY ROLE
- Myounghee Kang, in-house team lead at Daesang
I developed the strategy and execution details, and worked hands-on with the team to deliver the campaign. Scope included the creator campaign, promotional sequencing and digital product-film production. - MADE WITH
- My team, agency partners, participating creators, sales teams and product managers
IMAGE & PROJECT REFERENCES
Brand imagery provides product and campaign context. Project scope and delivery are based on Myounghee’s account.