- COMPANY / BRAND
BRAND
RENEWAL
& WEBSITE
ONE STUDIO
MANY STORIES
Known through its web dramas and music channels, Playlist was growing into a broader content studio. It needed a shared identity and a corporate home for its businesses and IP.
The goal: make the studio’s story coherent across brand and website. I led the renewal from stakeholder research and brand foundations through creative direction, then managed the corporate website build.
The work gave teams a consistent identity system and brought company, content and recruitment information into one digital destination.
A POINT OF VIEW
BEFORE A LOOK
I interviewed founding members, gathered needs across business teams, developed the mission, vision, values and slogan, and selected the design partner. That shared foundation guided the renewed brand architecture.
FAMILIAR AT HEART
READY TO GROW
The renewed symbol combined a P with a speech bubble, carrying forward a link to the earlier identity. Colour, shape and expressive graphics made the system flexible across different content brands.
A HOME FOR
THE WHOLE STORY
As overall PM, I directed website planning and coordinated development partners, including the recruitment function. The new site connected the company’s vision with drama, music, media and individual content titles.
ARCHIVED WEBSITE
Original screens from the delivered site, which is no longer live.
CONTENT, COMPANY
& CAREERS
English and Japanese pages supported international access. Recruitment applications gave candidates a route into the company, alongside company information, new releases and detailed IP pages.
A SHARED SYSTEM
A CLEARER WAY IN
- A system teams could use
The renewed identity improved consistency and design production efficiency.
REVIEWED THROUGH / Brand applications and the internal assessment of design workflow / output quality- A complete corporate destination
Company information, content IP and hiring were brought together with English and Japanese language support.
REVIEWED THROUGH / Delivered pages, language coverage and recruitment functionality
MADE POSSIBLE
TOGETHER
- COMPANY / BRAND
- Playlist
- WHEN & WHERE
- In-house work, 2019–2021
Seoul, South Korea - MY ROLE
- Myounghee Kang, in-house at Playlist
Overall brand-renewal PM, brand foundations and creative direction; corporate website planning and delivery - MADE WITH
- Founding members and business leads, internal design team, design agency partners, external and group development teams