- COMPANY / BRAND
NEW OFFICE
BRANDING
A PLACE
TO CALL PLAYLIST
The move from coworking into a dedicated Yongsan office created an opportunity to make Playlist’s identity part of everyday work.
The goal: translate the renewed brand and its story worlds into a workplace that felt like the studio behind the content. I developed and directed the spatial brand narrative with internal teams and specialist partners.
The identity carried through from arrival and shared spaces to content displays and working areas.
FROM A SCREEN
TO A SHARED SPACE
The P-shaped frame, vivid colours and “Play Your Story” message gave the office a recognisable character. I guided the branding elements and supported the People and in-house design teams as they took on spatial branding.
THE STORIES
COME WITH YOU
A media wall and showroom made Playlist’s productions visible throughout the workplace. On-screen stories, costumes and objects connected the company with the worlds its audiences knew.
SPACE FOR
THE NEXT STORY
Production, focused editing and collaboration sat within the same workplace. The spatial branding connected these different areas through colour, graphics and signage.
A RECOGNISABLE
PLACE OF ITS OWN
- A coherent physical identity
The renewed brand extended from the arrival and lounge into everyday working areas.
REVIEWED THROUGH / Completed brand applications and consistency across touchpoints- Content became part of the place
The media wall and showroom made Playlist’s productions part of the experience for teams and visitors.
REVIEWED THROUGH / Completed space photography and the brand-story project record
MADE POSSIBLE
TOGETHER
- COMPANY / BRAND
- Playlist
- WHEN & WHERE
- 2021
Yongsan Central Park Tower, Seoul - MY ROLE
- Myounghee Kang, in-house at Playlist
Spatial brand-story development and creative direction - MADE WITH
- Playlist People team and in-house design team, spatial design agency and fit-out partners
Photographs show the completed office. The project scope here is brand storytelling and spatial expression.