- BRAND
- COMPANY
WORLD CHAT
POCHA
A NEW IDEA
AT A FAMILIAR TABLE
Proof of humanity can feel abstract. Restaurant reservations offered an everyday context where trusted access matters; the Korean pocha, a casual street bar, offered a social one.
The goal: make tangible through a dining experience people wanted to join. World Chat Pocha connected CatchTable reservations, chef-led meals and playful encounters inside World Space Seoul.
The event drew dining demand, brought visitors into the flagship and turned participation into completed on-site verifications.
FROM A BOOKING
TO A REAL ENCOUNTER
I secured the CatchTable partnership and led the campaign through delivery with chefs, creators, agency partners and the flagship team. A dedicated listing and in-app promotion brought the experience into a familiar restaurant-booking journey.
- 01 / BOOK
Reserve a seat
Discover the pop-up and book through CatchTable.
- 02 / CHECK IN
Bring your World ID
Confirm the reservation and verified World ID on site. Complete verification first if needed.
- 03 / CONNECT
Share the table
Join a chef-led meal with conversation cards to get people talking.
PULL UP
A CHAIR
Orange counters, a Seoul backdrop and shared tables brought a familiar local setting into the flagship. The Human Badge carried the theme of human connection across the space, signage and dining details.
FOOD THAT STARTS
A CONVERSATION
The dining course paired familiar Korean dishes with prompts about comfort, taste and shared memories. Branding continued from the counter to the menus and the final dessert.
MORE WAYS
TO JOIN IN
A separate mission track welcomed Naver reservations and walk-ins. Visitors could explore World, complete Orb verification, try World Chat and draw one another on the Face to Face guestbook wall.
BEYOND
THE TABLE
Chef testimonials put reservation bots into an industry context. Creators shared first-person visits, while World’s social channels carried those voices and invitations beyond the venue.
FROM INTEREST
TO PARTICIPATION
- Dining demand
Reservations filled, and waitlist alerts brought cancelled seats back into circulation.
TRACKED THROUGH / CatchTable bookings and waitlist refills- Verified participation
The pop-up brought people into the flagship and recorded completed on-site World ID verifications.
TRACKED THROUGH / Attendance and completed verifications- A more tangible idea
Selected visitor reviews described the concept as clear and human verification as more concrete.
TRACKED THROUGH / CatchTable and Naver visitor reviews
MADE POSSIBLE
TOGETHER
- BRAND / COMPANY
- World / Tools for Humanity
- WHEN & WHERE
- March 13–15, 2026
World Space Seoul - MY ROLE
- Myounghee Kang, in-house at Tools for Humanity
Partnership development, campaign planning and delivery; coordination across the booking journey, dining and mission programmes, creators and on-site operations - MADE WITH
- CatchTable, participating chefs and creators, creative and production agency partners, local team and flagship operations team